Pricing Changes Starting June 15th
Greetings RocPK Family!
The time has come to inform everyone that starting June 15th, Rochester Parkour will be assessing a price increase due to the rising costs of operating a business. Read on for more detail, or skip to the bottom to see the tl;dr simple pricing chart.
Some background for those that are interested: our little gym has been open and running for 12 years! When we opened our doors for the first time in March of 2011, we did so with a commitment to make sure our program remained accessible and affordable for people in our community and to not be an exclusive, private club. In February 2011, we did some research on what a typical drop in price was for similar activities and landed on our $20 drop in. This drop in price has literally never changed in these 12 years.
It goes without saying, we all know the current circumstances of our local and national economy, and even though we’ve managed to grow in these last 12 years without changing this anchor price, there’s no getting around the math that $20 in 2011 is the equivalent of $30 now.
While we won’t be going that drastic, our new pricing anchor, starting on June 15th, will be a $25 drop in price. As such, membership prices will also be adjusted around this new pricing anchor. Seeing as this price increase still does not match the current inflation numbers, RocPK will be undergoing small, annual pricing increases starting in 2024, with a goal to catch up to inflation rates by 2028.
Full priced, Kids/Youth Memberships will be increasing to $105, up from $90.
Full priced, All Access Memberships will be increasing to $135, up from $120.
Those opting into auto-renew will continue to keep their $5/month Select Tier discount and their $20/month Sustaining Tier discount.
Additionally, we’d like to outline a few changes regarding how our family discounts will operate. Moving forward, we’ll be creating a loyalty system for family add-ons that reflects the same one we use currently for our full priced memberships (the $5 and $20/month discounts we just talked about). However, in order to keep things affordable for large families, the discounts will still be percentage based, rather than flat rates. It’s more complicated, but it ends up saving you more money.
Starting June 15th, there will now be two tiers of family discounts attached to our Select and Sustaining Loyalty tiers.
Select Tier Discounts (status achieved by opting in to auto-renew)
1st Person = $5/month
2nd Person = 10%/month
3rd Person = 30%/month
4th+ Person(s) = 50%/month
Sustaining Tier Discount (status achieved after 12 auto-renewals)
1st Person = $20/month
2nd Person = 25%/month
3rd Person = 50%/month
4th+ Person(s) = 75%/month
